I spent 10 years selling software until my brand nearly got me fired:

So I fired myself instead, and here's what happened:

I started working with the influencers I'd grown on LinkedIn with.

And quickly realised, there was no strategy behind their revenue.

They were generating some cash. But their prices were too low. The deals were one-offs and brands would run a campaign and disappear - There was no pipeline, no follow-up and no negotiation strategy.

They were doing what most creators do:

1. Waiting for inbound

2. Sending a media kit

3. Hoping for the best

I looked at that and thought:

This isn't a content problem.

This is a sales & marketing problem.

(the same problems I'd been solving for a decade)

So sure enough, I started killing it.

And now here I am. Working with clients who have 3.4+ million followers, and in 6 months achieving:

→ $551K in brand partnership revenue

→ 45.9% average newsletter open rate on 186K subscribers

→ Repeat business from brands like NetSuite, Ramp and SAP - who come back with because the demand gen campaigns we run are unmatched.

That's what happens when you stop treating brand partnerships like a side hustle and start running them like a business.

Now I'm building the playbook for other B2B influencers who want to do the same thing. Here's how it works:

1. We look at your newsletter, your social, and your current brand partnership setup (or lack of one). I find where the revenue is hiding.

2. I tell you what you should be charging based on what I see brands paying every day.

3. I give you the templates, the pricing, and the 30-day plan to close the gap between your audience and your revenue.

If you're a creator or influencer and your audience should be earning you more by now - book a free 15-minute call with me at the top of this page.

See you there!

- Adam